KID AGAIN CAMPAIGN
The goal of the "Kid Again Campaign" is to increase
brand awareness for Hubba Bubba across key social media platforms by leveraging nostalgia marketing to reconnect with Gen Z audiences.
The campaign aims to achieve a 15% increase in social media engagement & reach by the end of Q2 2025.
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THE CONTENT
PLATFORMS: INSTAGRAM, FACEBOOK, TIKTOK, SPOTIFY, AND OUT-OF-HOME
INSTAGRAM FEED
INSTAGRAM FEED MOCKUP
The Instagram feed mockup is key to the "Kid Again" campaign as it boosts engagement, sets a consistent visual tone, highlights Hubba Bubba’s fun and stress-free brand values, evokes nostalgia with bright colors, strengthens brand identity, and appeals to Gen Z with a modern, vibrant look.
INSTAGRAM POST
INSTAGRAM INTRODUCTION POST
Establish Hubba Bubba's presence on Instagram by connecting with the Gen Z audience through nostalgia while building excitement for upcoming interactive content, challenges, and contests.
PAID MEDIA
INSTAGRAM REEL AD
A dynamic, visually engaging 15-second video showcasing bubble-popping fun, designed to drive immediate action by encouraging viewers to follow @HubbaBubba for more stress-relief content, capitalizing on the viral nature of Reels to build brand awareness with Gen Z.
PAID MEDIA
INSTAGRAM POST AD
A high-quality, static or carousel post showcasing Hubba Bubba’s playful vibe and stress-relief benefits, with a CTA encouraging users to follow @HubbaBubba for daily fun, designed to build long-term brand presence and loyalty through visually striking, shareable content.
PAID MEDIA
INSTAGRAM STORY AD
A quick, interactive Story featuring bubble-popping action and a swipe-up CTA to the brand’s Instagram profile, designed to leverage Stories' high engagement rates and drive immediate follower growth while reinforcing the fun, stress-relieving nature of Hubba Bubba.
PAID MEDIA
YOUTUBE SHORTS AD
A fast-paced 15-second video capturing attention with bubble-popping action and a CTA to follow @HubbaBubba on Instagram, designed to take advantage of YouTube Shorts’ popularity among younger audiences while driving quick brand interaction and increasing Instagram followers.
PAID MEDIA
TIKTOK AD
A 15-second TikTok video with bubble-popping and a trending sound, encouraging viewers to follow @HubbaBubba for more stress-relieving content, designed to tap into TikTok’s viral potential to engage Gen Z and drive traffic to the brand’s Instagram profile.
PAID MEDIA
FACEBOOK VIDEO AD
A lighthearted video showing someone blowing a bubble to relieve stress, with a CTA to follow @HubbaBubba for more, leveraging Facebook’s broad audience and video engagement to build brand recognition while fostering community interaction.
INSTAGRAM & TIKTOK
#HUBBABUBBAPOSE cHALLENGE
The #HubbaBubbaPose challenge invites followers to post fun, creative photos or videos on Instagram and TikTok, showcasing themselves or friends striking playful poses while blowing giant bubbles with Hubba Bubba bubble gum.
SPOTIFY
KID AGAIN PLAYLIST
PLAYLIST TITLE
feel like a kid again
DESCRIPTION
2000s pop hits inspired by your childhood playlist, bringing you back to the good ol’ days!
GOAL
The "Feel Like a Kid Again" public Spotify playlist engages followers by evoking nostalgia, expanding brand reach, and aligning with Gen Z's love for music, while encouraging organic sharing and reinforcing the campaign's message.
POP-UP EVENT
Hubba Bubba PlayhousE
Wynwood, Miami, is the perfect location for the Hubba Bubba Playhouse Pop-Up because its vibrant street art and colorful murals create an Instagrammable backdrop, its high foot traffic attracts Gen Z, millennials, and tourists who love interactive experiences, and its event-friendly atmosphere embraces creative, immersive brand activations.
IN-STORE INSTALLATION
hubba bubba x Dylan’s Candy Bar
The Hubba Bubba Room pop-up at Dylan’s Candy Bar NYC offers a playful and nostalgic experience with vibrant window displays, a pink walkway, and fun signage guiding shoppers to an immersive space full of carefree vibes and childhood memories.
INSTAGRAM POST
INSTAGRAM GIVEAWAY
The Hubba Bubba Instagram giveaway invites followers to tag friends for a chance to win a trip to New York City and experience the Hubba Bubba Room at Dylan's Candy Bar, all while celebrating the "Feel Like a Kid Again" theme.
INFLUENCER MARKETING
HUBBA BUBBA pr box
The Hubba Bubba "Feel Like a Kid Again" PR box is a fun, nostalgic package filled with Hubba Bubba bubble gum, exclusive swag, and surprises designed to bring back childhood memories and share the joy of bubble popping with friends.
OUT-OF-HOME
Sightseeing Tour Bus WRAP
The Sightseeing Tour Bus Wrap features vibrant "Kid Again" patterns and encourages viewers to follow Hubba Bubba on Instagram, with the @hubbabubba username displayed on the window glass.
OUT-OF-HOME
NYC Subway DIGITAL Billboard
The digital billboard series with animated ads showcasing the slogan "Oh, to be a kid again" engages Gen Z with interactive and visually dynamic content, driving brand awareness and emotional connection through nostalgia.
OUT-OF-HOME
METROPOLITAN CROSS WALK & MUrAL
The Metropolitan Crosswalk & Mural tactic uses Hubba Bubba bubble tape as crosswalk lines to create a playful and interactive street-level experience that engages passersby.
OUT-OF-HOME
urban MUrALs
The Urban Murals tactic uses vibrant, playful artwork paired with "Scan Me" QR codes to engage passersby and drive traffic to Hubba Bubba’s social media pages.
