TOUCHLAND

For my SBIZ 560 course, I developed a strategic campaign to introduce Touchland to the European market with a new, macaron-inspired scent tailored for the Paris region. This project blends luxury, sensory branding, and experiential marketing to elevate hand hygiene into a chic, must-have lifestyle product.

At the heart of the campaign is an immersive, Instagrammable pop-up experience in two iconic locations - the garden outside the Louvre in Paris and Covent Garden in London. The pop-up invites visitors to explore vibrant, multi-sensory rooms, each designed to reflect unique fragrance notes while providing interactive brand moments. From pastel-colored installations to Parisian café-inspired aesthetics, every element enhances Touchland’s sleek, modern identity while aligning with European beauty and wellness trends.

This campaign strategically leverages high foot traffic, influencer marketing, and social media buzz to establish Touchland as a go-to brand in the European market, transforming hand hygiene into a stylish, on-the-go luxury experience.