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SUBWAY: TASTE OF HOME
Project type
Social-first Campaign
Full Project
Subway's "Taste of Home" campaign introduces a vibrant lineup of state-inspired footlong cookies, each offering a unique taste reflective of its origin. This nationwide initiative invites customers to engage by voting for their favorite regional flavor, with the top pick slated to join Subway's permanent menu. Utilizing platforms like Instagram and Facebook, the campaign combines engaging visuals and interactive content to spark interest and encourage participation.
The strategic use of digital ads - including Instagram Reels, Posts, Stories, and Facebook Videos - aims to maximize reach and interaction, driving both online engagement and in-store visits. With a focus on community and culinary diversity, the "Taste of Home" campaign is not just a promotional effort but a celebration of local flavors and nationwide unity.
