Zenni Optical operates in a fast-paced online eyewear market, and standing out requires a bold, strategic approach. Through a social media competitive analysis, I evaluated the brand’s strengths, challenges, and opportunities against key industry players, uncovering insights that shape a fresh, data-driven strategy. The result? A dynamic social media campaign packed with five creative tactics designed to boost engagement, highlight Zenni’s unbeatable affordability and fast shipping, and position the brand as a go-to for stylish, accessible eyewear. This project isn’t just about analysis—it’s about action, driving real impact through strategic, eye-catching content.